Marketing

Progressive Leasing provides a Merchant Resources Library containing all approved logos, buttons, and banners for use in your marketing. Be aware of any required disclosures associated with use of “No credit needed” banners. See our Advertising Guide for Retailers.

Marketing Banners

Marketing banners may be implemented using Progressive’s JavaScript library. This method ensures that you are always referencing an approved, compliant banner. We recommend including banners on product search results pages, category pages, and on your lease-to-own landing page. See our Online Banner Implementation Guide.

Value Proposition

Progressive Leasing customers are budget conscious, determined, and resourceful. Our eCommerce customers will research all their payment options before committing to a purchase. Their research includes Google reviews (where we have 4.8 stars and 13.8k reviews), Facebook reviews (where many of our 21.5k followers have left positive reviews) and the Progressive Leasing website. By the time a customer is ready to sign a lease on your website, they understand that Progressive is trustworthy, established, and a good option for people with no credit or less-than-perfect credit.

At this point in the conversion funnel, these value propositions stand out the most to your customers (listed in order of what is most compelling):

Value Proposition	Examples
No credit needed	- No credit or less-than-perfect credit - Those who are working on their credit Required disclosure: Progressive Leasing obtains information from credit bureaus. Not all applicants are approved.
Instant decision	- Get a decision instantly and use your lease today - Instant decision - Instant purchasing power Note: Do not use "instant approval". Correct terminology is "instant decision".
Early purchase options	- 90-day purchase option - Early purchase options Note: Do not use "90-day payment option". correct terminology is "90-day purchase option". Required disclosure (close proximity): Standard agreement offers 12 months to ownership. Early purchase options cost more than the retailer's cash price (except 3-month option in CA). To purchase early call 877-898-1970.
Flexible payment options	- Schedule regular payments that match your pay days - Affordable payments to fit your pay days - Flexible payments over time

Payment Estimator Tool

When advertising Progressive Leasing in the context of a product details page (PDP) or checkout page, display [The Payment Estimator] (https://developers.progleasing.com/docs/overview-of-functionality-2) provided by Progressive. The recommended call-to-action (CTA) is “Get estimate”. The payment estimator may not be more than one click away from the place where Progressive and an item/cart price are advertised. The payment estimator is not required in conjunction with marketing that is placed outside of item/cart pricing context (for example: search results pages, category pages, marketing landing pages).